User Researcher
Strategy / Ethnography / Systems Thinking
Hey! I'm Ana Filipa Couvinhas.
In my 15 years as a User Researcher, I have worked in many different contexts — from ethnographic studies in remote communities to strategic research with cutting-edge tech companies, where I was recognized as a Top Performer.
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My purpose has always been to spot opportunities by deeply understanding humans and their contexts, which helps teams make informed strategic decisions and mitigate risks. I can’t wait to share my passion for systemic and participatory methods wherever I go!
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My professional journey has taken me to approximately 20 countries, where I’ve had the privilege of meeting some of the most fascinating cultures and people on Earth.
Psst! Sporadically, I provide consulting services worldwide. Feel free to drop me a line ;)
WHAT DRIVES ME
FINDING
Putting myself in the shoes of people (ethnographic studies, UX and user research).
SOLVING
Solving people problems and match their expectations.
CREATING IMPACT
Working for meaningful purposes (create real impact).
THE UNKNOWN
Overcoming new challenges!
A glimpse of my adventures
I believe that sharing my adventures is relevant, as it reflects my diverse experiences, passions, and the valuable lessons learned along the way.
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WHAT IS IT LIKE?
ABOUT
It's common for people to ask me “what is it like”. So, I’m sharing the most remarkable moments of my worldwide adventures.
LIVING
The way I work is a reflection of my life experiences.
DARING
Bold life experiences help me overcome work challenges in creative ways.
SHARING
"What is it like?" is just a side project, currently accessible only to a select group of people. Stay tuned for updates!