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About

User Researcher
Strategy Ethnography Systems Thinking

Hey! I'm Ana Filipa Couvinhas.
 

In my 15 years as a User Researcher, I have worked in many different contexts — from ethnographic studies in remote communities to strategic research with cutting-edge tech companies, where I was recognized as a Top Performer.

My purpose has always been to spot opportunities by deeply understanding humans and their contexts, which helps teams make informed strategic decisions and mitigate risks. I can’t wait to share my passion for systemic and participatory methods wherever I go!

My professional journey has taken me to approximately 20 countries, where I’ve had the privilege of meeting some of the most fascinating cultures and people on Earth.
 

Psst! Sporadically, I provide consulting services worldwide. Feel free to drop me a line ;)

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  WHAT DRIVES ME  

FINDING

Putting myself in the shoes of people (ethnographic studies, UX and user research).

SOLVING

Solving people problems and match their expectations.

CREATING IMPACT

Working for meaningful purposes (create real impact).

THE UNKNOWN

Overcoming new challenges!

Get in touch!

A glimpse of my adventures
I believe that sharing my adventures is relevant, as it reflects my diverse experiences, passions, and the valuable lessons learned along the way.

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Volcano photo that I took from the helicopter -  Iceland  07-2023

  WHAT IS IT LIKE? 

ABOUT

It's common for people to ask me “what is it like”. So, I’m sharing the most remarkable moments of my worldwide adventures. 

LIVING

The way I work is a reflection of my life experiences. 

DARING

Bold life experiences help me overcome work challenges in creative ways.

SHARING

"What is it like?" is just a side project, currently accessible only to a select group of people. Stay tuned for updates!

What others say
What others say about me goes beyond describing who I am and what I do. You can read the section with testimonial snippets, access many testimonials on a dedicated page, or refer to my LinkedIn profile, where the majority of testimonials are located.

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