After making some products as an Industrial Designer, I realized that I wanted to create a bigger impact in people's lives. To do that, I needed to connect with people.
So, I specialized in User Experience and Systemic Design, and I have been traveling around the world to spot opportunities and problems. Then, I create solutions that really match people’s needs and expectations.
WHAT DRIVES ME
Putting myself in the shoes of people (ethnographic studies, user and stakeholder research)
Solving people problems and match their expectations (iterative test and design)
Working for meaningful purposes (create real impact)
x4 UX Research & Design in Denmark, Italy, Portugal, South Africa
x3 Storytelling in England, Mozambique, The USA
x4 Graphic & Product Design in Italy, Nigeria, Portugal
x4 Academic in Italy, Portugal
WHAT OTHERS SAY
"It caught my attention her drive to action and proactivity. Over time we developed a great work relationship and I learn a lot from her. Ana breaths speed on her UXR initiatives, always keen for the next challenge whatever complexity. Having a comprehensive UXR methodologies toolbox she is a strong team member always keen to help product teams on their discovery journeys and problem framing. She is committed to finding the right problems to solve. Ana is a valuable member to help to grow user-centered practices in any product organization."
- Pedro Alves, Senior User Researcher at OutSystems
“Ana is an excellent partner, communicator, designer, and leader. Team members naturally look to Ana for leadership and vision, especially in the areas of design and user preference. I miss working with her!”
- Chad Waryas, Consultant at TechnoServe
“Ana is a Winnovator (...) a woman who creates innovative solutions to address specific needs in her life, her community and her world. She often challenges convention, impacting lives and inspiring others in the process.”
- Jessie Koerner, Blogger & Social Media Manager
WHAT I DO
UX RESEARCH & DESIGN
Human-centered Design + Systems Thinking, to cope with complex design projects. Get the big picture (holistic and long-term perspective).
Discover and frame opportunities/problems, and then design digital/physical solutions taking a
Holistic research and design to meet the user's and customer's needs for a specific service (better support customer journeys).
Share stories at conferences or through articles, videos, photos, diagrams, and illustrations. Workshop facilitation.
WHAT & WHERE
I travel to understand, as
assumptions are not facts
UX Researcher & Designer (Product, Service & Systemic Design) in Cape Verde, Ethiopia, Italy, Malawi, Mozambique, Portugal
EU-funded sabbatical: Armenia, Bulgaria, Estonia, Latvia, Romania, Turkey
Storytelling Speaker & Workshop Facilitator in Brazil, Bulgaria, Cape Verde, Denmark, England, India, Kenya, Mozambique, Portugal, South Africa, The USA
Communications & Graphic Designer in Italy, Mozambique, Portugal
Learning traveller in Botswana, France, Georgia, Spain, Zambia, Zimbabwe
Formal training: Italy, Portugal, The Netherlands, The USA
A glimpse of my travels:
HOW CAN I HELP YOU?
I can help you by combining User Research, UX Design, and Systemic Design to spot and solve problems. My work focuses on connecting user needs with technical solutions while incorporating local perceptions.
Feel free to drop me a line: