Hello! I'm Ana Filipa Couvinhas. An experienced User Researcher, I have worked in many different contexts: from ethnographic studies in remote communities to UX research with cutting-edge tech companies.
My purpose has always been to spot opportunities/problems by better understanding humans and using that knowledge to help teams make better decisions. I can’t wait to share my passion for participatory methods wherever I go!
Sporadically, I provide consulting services worldwide. My professional skills have been enriched in approximately 20 countries, and I have been lucky enough to meet some of the most fascinating cultures and people on Earth.
WHAT DRIVES ME
Putting myself in the shoes of people (ethnographic studies, UX and user research)
Solving people problems and match their expectations (iterative test and design)
Working for meaningful purposes (create real impact)
x4 UX Research & Design in Denmark, Italy, Portugal, and South Africa
x3 Storytelling in England, Mozambique, and The USA
x4 Graphic & Product Design in Italy, Nigeria, and Portugal
x4 Academic in Italy and Portugal
WHAT OTHERS SAY
"It caught my attention her drive to action and proactivity. Over time we developed a great work relationship and I learn a lot from her. Ana breaths speed on her UXR initiatives, always keen for the next challenge whatever complexity. Having a comprehensive UXR methodologies toolbox she is a strong team member always keen to help product teams on their discovery journeys and problem framing. She is committed to finding the right problems to solve. Ana is a valuable member to help to grow user-centered practices in any product organization."
- Pedro Alves, Senior User Researcher at OutSystems
“Ana is an excellent partner, communicator, designer, and leader. Team members naturally look to Ana for leadership and vision, especially in the areas of design and user preference. I miss working with her!”
- Chad Waryas, Consultant at TechnoServe
“Ana is a Winnovator (...) a woman who creates innovative solutions to address specific needs in her life, her community and her world. She often challenges convention, impacting lives and inspiring others in the process.”
- Jessie Koerner, Blogger & Social Media Manager
WHAT I'M DOING NOW
User (experience) research for decision-making
Currently, I’m working at OutSystems, a low-code software development platform. Here, the fast-paced environment allows me to work both at the strategic and tactical levels.
WHAT I DO
UX RESEARCH & DESIGN
Human-centered Design + Systems Thinking, to cope with complex projects. Get the big picture (holistic and long-term perspective).
Discover and frame opportunities/problems, and then co-design digital/physical solutions taking a
Holistic research and design to meet the users' and customers' needs for a specific service (better support customer journeys).
Share stories at conferences or through articles, videos, photos, diagrams, and illustrations. Workshop facilitation.
A GLIMPSE OF MY TRAVELS
HOW CAN I HELP YOU?
I can help you by combining User Research, UX Design, and Systems Thinking to spot and solve problems. My work focuses on connecting user needs with technical solutions while incorporating local perceptions.
Feel free to drop me a line: